Why Understanding the Panda, Penguin and Hummingbird Would Help You To Rank Your Site Higher.

Panda Algorithm = Focus on On-Page

Penguin Algorithm = Focus on Off-Page

HummingBird = Show the Best Results Based Upon The User Intent.

Some people don't like to read about Panda Algorithm, Penguin Algorithm, and Hummingbird because these terms are difficult. But I explained in easy words above.

Let's discuss each term in simple words.

Panda:

I wrote above that it focuses on the On-Site of a webpage. Now you might be thinking, yeah I have SEO Yoast, and I don't need to worry about that. It's not that simple if you're thinking.

In simple words, If you're writing thin content, then you're in hot water. Duplicated pages, automatically generated content, zero value pages that have no content are all thin content.

Penguin:

It's all about getting bad quality backlinks that are usually made by software. Perhaps you have seen many people who provide you 300 backlinks only in 5$, so avoid them.

A good quality backlink is better than 300 bad backlinks. A good quality backlink is the one when is provided to you by a good authority website whose good keywords having good volume are ranking well in Google.

You can read about Penguin 4 on the internet.

Hummingbird:

It's different from Panda and Penguin. It's a new complete engine.

Hummingbird is all about providing the best results base upon the user intent.

How does it work? An example?

Suppose I am looking for Lahore places, and I write in Google:

"What is the best place in Lahore"

Himmingbird will look at the word "Place" It will think it might be a garden, mosque, park, museum and it shows results as "Shimlar Garden, Badshahi Masjid, Lahore Measure respectively. See here http://prntscr.com/djdpkd.

These are just the big changes, otherwise, Google does more than 600 small changes in a year. You can read about many algorithms also.

How You Can Rank Higher?

Just follow the rules mentioned above, do the best to provide the best articles to your users. Read, observe and check the results are at the top of Google. Write quality content, get good backlinks and fulfull the intent of the user so that he don't go somewhere else.